Look of the day: Timeless Garden

                       (Aldo Wooden Sandals, My Mom's Dress, Vintage Belt and Wooden Pin up Bag)

Photos by: Silvia P.

Anna Dello Russo for H&M

ADR for H&M accessories collection

Anna Dello Russo to design an over-the-top
accessories collection for H&M

H&M is proud to announce a special collaboration with
fashion icon and legendary Fashion Director Anna Dello Russo.
An idol of the blogosphere whose flamboyant outfits are
endlessly documented by style photographers and
broadcasted globally through the web, Anna Dello Russo
proved her unique sense of style creating a special collection
of accessories for H&M. Unabashedly glamorous,
precious and playful, the range is an expression of Dello Russo’s
taste for ornamentation. Available from October 4, 2012, at the
peak of the global fashion weeks tour, in around 140 stores
worldwide and online. The collection features jewelry,
sunglasses, shoes, bags and a trolley allowing H&M
customers uniqueness at an affordable price.

“I am excited by this collaboration: this is the first time H&M
involves a Fashion Director in a special project. This is the sign
of an important evolution in fashion, and I am both thrilled and
humbled to be the one chosen to lead it. I wanted to create precious
accessories that are impossible to find. As a stylist I know
accessorization is essential: it is the personal touch to any outfit.
With these pieces everybody can have fun, turning an ordinary day
into a fantastic fashion day”, says Anna Dello Russo.

“It’s been extremely exciting to involve Anna Dello Russo in this
project, something completely different from what we have done before.
Anna has a fantastic eye and a strong taste, apart from being a
veritable fashion icon. She produced an extravagant range of
accessories that will get H&M customers and everyone in love with
fashion excited. The collection is a celebration of excess,
fantasy and decoration” says Margareta van den Bosch,
Creative Advisor at H&M

Famously described by photographer Helmut Newton as a “fashion maniac”,
Anna Dello Russo is one of contemporary fashion’s driving forces.
An unparalleled eye, she has shaped the way we see fashion today
through her groundbreaking work at Vogue Italia, where she served
as a Fashion Editor for over twelve years working with photographers
such as Helmut Newton, Michel Comte, Walter Chin, and later as the
Editor in Chief of L’Uomo Vogue. Currently holding the role of Fashion
Director at Large and creative consultant at Vogue Japan, Dello Russo
is a darling of the fashion bloggers, whom she likes to please with
extravagant get-ups, and countless changes of outfits,
during the world’s fashion weeks.

For more information: www.hm.com/press

 

 

RO: Anna Dello Russo creează o colecţie de accesorii senzaţionale pentru H&M

H&M anunţă cu mândrie colaborarea specială cu simbolul modei, legendarul Fashion Director, Anna Dello Russo. Acest idol al blogosferei, ale cărei ţinute flamboaiante sunt mereu în obiectivul fotografilor de modă şi difuzate în toată lumea din mediul online, Anna Dello Russo a demonstrat unicitatea stilului său prin crearea colecţiei speciale de accesorii pentru H&M. Cu un farmec semeţ, un aer preţios şi ludic, gama de produse exprimă predilecţia creatoarei Dello Russo pentru arta ornamentării. Produsele vor fi disponibile începând cu data de 4 octombrie 2012, la finalul sãptãmânilor de modã din sezonul de toamnã, în aproximativ 140 de magazine din întreaga lume precum şi online. Colecţia include bijuterii, ochelari de soare, pantofi şi genţi şi o geantã de voiaj, oferind clienţilor H&M unicitate la preţuri fantastice.

„Sunt încântată de această colaborare: este prima dată când H&M implică un Fashion Director într-un proiect special. Este un semn al evoluţiei majore în domeniul modei şi sunt bucuroasă şi copleşită totodată pentru că am fost aleasă să îl coordonez. Am dorit să creez accesorii valoroase care sunt imposibil de găsit. Ca stilist, ştiu că accesoriile sunt esenţiale: reprezintă nota personală oferitã oricãrei ţinute. Cu aceste articole, toată lumea se poate simţi bine, transformând o zi obişnuită într-un eveniment de modă fantastic”, spune Anna Dello Russo.

„A fost extrem de interesant să o cooptăm pe Anna Dello Russo în acest proiect, ceva complet diferit de ce am făcut până acum. Anna are un simţ vizual fantastic şi un rafinament puternic, pe lângă faptul că este un veritabil simbol al modei. Ea a creat o gamă de accesorii extravagante care vor încânta pe clienţii H&M şi pe toţi iubitorii de modă. Colecţia este o celebrare a opulenţei, a fanteziei şi a decoraţiunilor” spune Margareta van den Bosch, Director de Creaţie la H&M.

Descrisă de celebrul fotograf Helmut Newton ca o „pătimaşă a modei”, Anna Dello Russo este una dintre forţele motrice ale modei contemporane. Cu un simţ al stilului inegalabil, Anna a dat formă modului în care noi privim moda astăzi, prin activitatea ei impresionantă la revista Vogue Italia, unde a lucrat ca redactor de modă timp de doisprezece ani şi a colaborat cu fotografi ca Helmut Newton, Michel Comte, Walter Chin şi ulterior ca redactor şef la revista L’Uomo Vogue. În prezent Fashion Director at Large şi consultant de creaţie la revista Vogue Japonia, Anna Dello Russo este o sursă de inspiraţie pentru bloggerii din domeniul modei, pe care îi încântă cu ţinute extravagante şi nenumărate schimbări de ţinute pe parcursul săptămânilor de modă din lume.

           And here are more pictures of Anna Dello Russo:

TEASER

   As promised, I shot some photos today and you'll see the result tomorrow. Until then, good night sweeties!

Love,

Dinna

H&M SS 2012

I just love the men's collection! Very modern and full of bright colors.

What do you think of the accessories?

I absolutely love the navy blue and orange socks! Thinking about buying them.

With Sorina, a very good friend and below, Raluca and Silvia. I'm sorry I don't have a picture with Oana, we tried taking some, but they're not clear, the official photographer took us some pictures, but I don't have them, unfortunately.

    (Zazie by Vanda Petrescu Dress, Topshop Vest, Accessorize Clutch, Aldo Boots, Accessorize Bracelets)

Do you remember my first visit to H&M Showroom? Well, that day, Diana gave me an invitation to for the launch of the SS 2012. Almost two weeks ago I attended the launch with one of my best friends, Sorina and of course, the lovely girls from Bucharest Style, Silvia and Raluca and Oana from OZ Style. I also got to chat a little with an acquaintance, a fashion designer, Alexandra Calafeteanu, from which I have one of my statement pieces, a wonderful dress.

Enough with the rambling, now about the event and the collection. I was impressed by the fabrics and patterns, the silky materials, asian inspired patterns. Lots of white, orange, blue, floral patterns with feminine accents that give a romantic air to the collection. What I loved most were the pastels and the colour blocking and chunky, bold accessories. I can't wait for January to come so I can get a wonderful envelope bag. I'll let you enjoy the photos and will be back with photos from the Versace collection and the pre-shopping experience.

Good night,

Dinna

Dimensione Danza - Street Style

      Hey Dolls,

              Here is the second outfit from Dimensione Danza, something you can wear on a daily basis or in week-ends for an outing. Everything except the boots and leggings is from Danza, what do you think? Hope you like it. Tonight I'm attending two events, one at H&M Show room, the launch of SS 2012 and later at the S.T.U.P location, an Avon event. More about that later these days. Until then have a wonderful end of the week.

xoxo,

Dinna

Neodeserted Ballet - Dimensione Danza

          (Dimensione Danza Tutu, Necklace, and blouse)
Photo credits: Quyen Mike

     Finally, the photos I took for the project with Dimensione Danza are here. This is what I chose for the first outfit. Since the brand is focused on ballet and sport chis, I thought this combo between the tutu and the sporty blouse is perfect. Why this background? I think it fits perfectly, a contrast between the tenderness of the ballet and the abandoned building emphasizes the outfit more. What do you think? Do you like it?

               Before I end this post I want to give a big big thanks my friend and photographer, Mike Quyen for the wonderful photos, I think he did an amazing job, as always. You should check out his LB, prepared to be stunned.
Hope you had a wonderful Monday and have a great week,

Dinna

Fashion evening by MAXIM

Hey sweeties,

 Just a quick post to tell you that I'm attending Fashion Evening by Maxim tonight, drinking a glass of wine over fashion and shopping. Last week was full of events and work related stuff, but I have a many things to tell you about, new collaborations. Will be back with photos and details of everything.

kisses,

Dinna

H&M Showroom

Let me start with this. I know I'll said I'll post this on tuesday, but I was freaking busy with the grand opening of Gabroveni 24, a new concept, from which Atelier A!urea is now proudly part of and where we hope we'll do awesome things. Now..on Monday I was invited by Diana Tofan to see the H&M Showroom, an invitation I couldn't refuse of course.

Altough it was the first time I've met Diana, we started chatting right away, over a cup of delicious cappucino and fashion. I received an invitation for the launch of SS2012 collection and had the chance to see all the goodies. I took a lot of photos, but I'll post only a few with my fav items.

I can't wait for this shorts to hit the stores!

     These are the far the best items <3

Don't you just love the colours?

I've fallen in love with this heart shaped bag, but unfortunately it's not in the stores yet, altough the past week I've been to H&M like four times to check out if they have it.

The showroom was beyond my expectations, with a very minimalistic design in order to emphasize the clothes, seasoned with statement necklaces, fur accessories and leather accents.

I just love the men collection, especially the patterns and the quality of fabrics.

  I was very pleased with my visit, having the chance to visualise the new items, meeting the lovely Diana, with whom I hope I'll have the chance to talk more soon. I'll definitely attend the SS2012 Event, but until then I will delight you with some photos from Gabroveni 24 Launch and a collaboration with Dimensione Danza, you'll find out more these days. Thank you very much Diana for the invitation and I wish you guys a lovely week!

xoxo,

Dinna