Monday, October 31, 2011

Fashion evening by MAXIM


Hey sweeties,

 Just a quick post to tell you that I'm attending Fashion Evening by Maxim tonight, drinking a glass of wine over fashion and shopping. Last week was full of events and work related stuff, but I have a many things to tell you about, new collaborations. Will be back with photos and details of everything.


Monday, October 24, 2011

H&M Showroom


Let me start with this. I know I'll said I'll post this on tuesday, but I was freaking busy with the grand opening of Gabroveni 24, a new concept, from which Atelier A!urea is now proudly part of and where we hope we'll do awesome things. Now..on Monday I was invited by Diana Tofan to see the H&M Showroom, an invitation I couldn't refuse of course.

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Altough it was the first time I've met Diana, we started chatting right away, over a cup of delicious cappucino and fashion. I received an invitation for the launch of SS2012 collection and had the chance to see all the goodies. I took a lot of photos, but I'll post only a few with my fav items.



I can't wait for this shorts to hit the stores!




     These are the far the best items <3


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Don't you just love the colours?






I've fallen in love with this heart shaped bag, but unfortunately it's not in the stores yet, altough the past week I've been to H&M like four times to check out if they have it.






The showroom was beyond my expectations, with a very minimalistic design in order to emphasize the clothes, seasoned with statement necklaces, fur accessories and leather accents.

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I just love the men collection, especially the patterns and the quality of fabrics.

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  I was very pleased with my visit, having the chance to visualise the new items, meeting the lovely Diana, with whom I hope I'll have the chance to talk more soon. I'll definitely attend the SS2012 Event, but until then I will delight you with some photos from Gabroveni 24 Launch and a collaboration with Dimensione Danza, you'll find out more these days. Thank you very much Diana for the invitation and I wish you guys a lovely week!


Saturday, October 15, 2011

Dimensione Danza

             Fashion.Ballet. Comfort. Feminity.Details. Dimensione Danza

              Almost 2 weeks ago I was invited at the launch of the first Dimensione Danza store in Romania, located in Baneasa Shopping City. I was mesmerized by the beautiful window decorations and the ballet touch every now and then in the store.
            Dimensione Danza was created by Nadia Necchi, a classical ballerina, and her husband Enrico Baroni, a charismatic figure in the fashion industry. It was the merging of dance and fashion in fact, that brought about the the creation of a unique concept, that of re-interpreting the wearability and fabrics typical of ballet in a fashion key, thus generating an offering of garments characterized by extreme comfort, marked feminity and a very sharp focus on detailing.
              Led by its founder, Nadia and her daughter Ginger, Dimensione Danza creates collection for women and little girls, collections divided into four categories:
              City:  Modern, never ordinary, for women who are always active and have scheduled all day, but still feel comfortable in what they are wearing.
              One mile from Home:  Do you run errands all day?Then this if just the thing for you! Practical, with a touch of glamour, comfortable yet stylish!
              Active: It’s not only a clothing line, it’s a way of life! Don’t give up on your feminine side while rocking the basketball court or working your abs.
              Weekend:  Comfortable, feminine, versatile in order for you to enjoy all your escapes and feel good.
Did I caught your attention? Well, there’s more to tell, but because a picture’s worth a thousand words, I’ll let you enjoy the photos.







     The collections are divided also in the store, so you cand quickly browse through the one that fits you best.


                Who wouldn't feel comfortable and warm in those norvegian pattern-like boots?





                                                     Did I mention the kids collection is AMAZING?



                     Accessories are worth a trip to the store, even if sport chic it’s not really your cup of tea.


Couldn’t help myself to post a picture of the food. Everything was amazing. Thank you Dimensione Danza!


                                              Together with Silvia, from Bucharest Style.


           With Valentina Dilvaru and Rodica Barbu, two lovely ladies. Thank you for a beautiful evening!



                                               Some of my favourite pieces. Lovely, right?

I had a wonderful evening with Denisa, Alice and Silvia and Dimensione Danza team with whom I’m about to start some other projects, so stay tunned!
Meanwhile, do pass by and let Dimensione Danza engage you in a journey where ballet skirt find their way through cozy cardigans and fairytale accessories.

I would like to thank Silvia, from Bucharest Style for the photos(most of them are from her) and Denisa, for the food photo :d.


Monday, October 10, 2011

Rasfat olfactiv de toamna by F&B and Beautik










             (Pull ad Bear Leather Skirt, Zara Tee and Fur Clutch, Accessorize Bracelets and earrings)

Almost two weeks ago, I had the pleasure to be invited by Irina Banica from at the Beautik Haute Parfumerie Event.  So, together with Silvia Cimpeanu from Bucharest Style, we went to the first event planned by F&B and Beautik Haute Parfumerie. The event meant a trip through fall’s flavours in the intimate atmosphere of luxury perfumes.
We found out that, in perfumery, such as in fashion, there are new trends, and the fall 2011 most popular fragrances are the ones which combine sensual and mysterious notes. Warm amber, sandal wood, musk are filled with the flowers of isis, orange blossom and jasmine.
I really enjoyed being among so many nice people and discovering so many great perfumes, together with the hosts, Ovidiu Buta, Chief Editor FashionandBeauty .ro and Andreea Costache, PR Beautik Haute Parfumerie.

  Some photos are made by me, some photos are made by Silviu Covaci and you can find more here.